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Alta revels in everything about California and the West — with penetrating investigative articles, clever essays, vivid photos and smart reviews. Alta's podcast digs deeper into the pages of the magazine to bring our stories to life.

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Whole Earth Catalog

Dec 19, 2018

Journalist and author John Markoff discusses the Whole Earth Catalog, a long defunct counter-culture magazine and product catalog published by writer and entrepreneur Stewart Brand. Markoff details how the catalog came to be, why the Whole Earth Catalog was so vital, the ways it influenced Silicon Valley, and if there will ever be anything like it again.